Branding

Works Design Group recently created this frosty logo and it’s alternate for our friends at Honey’s Angels, a Philadelphia-based organization that provides food and grocery giftcards to struggling families during the holiday season. As a graphic design studio that cares about our community, we feel an obligation to give back… and what better way than with our design skills?

Honey’s Angels, begun by the McVey family in 2006, honors Helen “Honey” McVey, a generous, compassionate woman who spent much of her life caring for others—her family, her neighbors, the sick and the elderly. In year one, Honey’s Angels assisted just 17 families. This year, they’ll help at least 200, bringing their grand total to nearly 750 families served.

Each year, the McVey family rallies relatives, friends and members of the community who generously donate their money and time to make the outreach a successful one. Volunteers scour local supermarkets for bargains, pack boxes with all of the food families need to enjoy complete holiday dinners and gather on delivery day—this year taking place on Sunday, November 18—to transport the food to recipients.

So what inspired us to create this mark? Every year, Honey’s granddaughter Brittan makes angel-shaped sugar cookies that are distributed to each family with their food. These tasty treats are always a big hit, and they look remarkably like the logo seen here.

Here’s to Honey’s Angels, and here’s to a happy Thanksgiving for you and yours!