Strategy

When you think of Disney you think of movies, toys, backpacks, and young children’s branded packaging items.  Well, how about deodorant?

Reebok collaborated with Disney on a design to market their deodorant to preteens. Reebok did this in hopes of an  increase in sales during the Indian Festive time of Diwali. Notice how although not bright and colorful, the design remains in sync with Disney Style guides and not to mention the Indian festival of lights.